{"id":4,"date":"2025-11-12T17:23:10","date_gmt":"2025-11-12T17:23:10","guid":{"rendered":"https:\/\/renewworld.growthrowstory.com\/?p=4"},"modified":"2025-11-12T17:23:10","modified_gmt":"2025-11-12T17:23:10","slug":"dating-apps-khi-ung-dung-hen-ho-tro-thanh-mang-xa-hoi-the-he-moi","status":"publish","type":"post","link":"https:\/\/renewworld.growthrowstory.com\/?p=4","title":{"rendered":"Dating Apps: Khi \u1ee8ng D\u1ee5ng H\u1eb9n H\u00f2 Tr\u1edf Th\u00e0nh M\u1ea1ng X\u00e3 H\u1ed9i Th\u1ebf H\u1ec7 M\u1edbi"},"content":{"rendered":"<p>Th\u1ebf gi\u1edbi h\u1eb9n h\u00f2 \u0111\u00e3 thay \u0111\u1ed5i m\u00e3i m\u00e3i. T\u1eeb nh\u1eefng bu\u1ed5i g\u1eb7p m\u1eb7t ng\u1eabu nhi\u00ean, \u0111\u1ecbnh m\u1ec7nh, gi\u1edd \u0111\u00e2y, t\u00ecnh y\u00eau v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi thu\u1eadt to\u00e1n, c\u00fa vu\u1ed1t m\u00e0n h\u00ecnh v\u00e0 nh\u1eefng m\u00f4 h\u00ecnh kinh doanh t\u1ef7 \u0111\u00f4. \u1ee8ng d\u1ee5ng h\u1eb9n h\u00f2 (Dating Apps) kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c m\u00e0 \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t <strong>m\u1ea1ng x\u00e3 h\u1ed9i chuy\u00ean bi\u1ec7t<\/strong>, n\u01a1i c\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 v\u00e0 kh\u1edfi nghi\u1ec7p \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t nh\u1ea5t.<\/p>\n<h2>S\u1ef1 Giao Thoa Gi\u1eefa H\u1eb9n H\u00f2 v\u00e0 M\u1ea1ng X\u00e3 H\u1ed9i<\/h2>\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t \u1ee9ng d\u1ee5ng h\u1eb9n h\u00f2 v\u00e0 m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang ng\u00e0y c\u00e0ng m\u1edd nh\u1ea1t. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Tinder, Bumble hay Hinge kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c k\u1ebft n\u1ed1i hai ng\u01b0\u1eddi xa l\u1ea1. Ch\u00fang t\u00edch h\u1ee3p c\u00e1c t\u00ednh n\u0103ng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng:<\/p>\n<ul>\n<li><strong>X\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 c\u00e1 nh\u00e2n chi ti\u1ebft:<\/strong> Kh\u00f4ng ch\u1ec9 l\u00e0 \u1ea3nh v\u00e0 v\u00e0i d\u00f2ng m\u00f4 t\u1ea3, h\u1ed3 s\u01a1 hi\u1ec7n \u0111\u1ea1i y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng th\u1ec3 hi\u1ec7n s\u1edf th\u00edch, quan \u0111i\u1ec3m ch\u00ednh tr\u1ecb, th\u00f3i quen s\u1ed1ng, v\u00e0 th\u1eadm ch\u00ed l\u00e0 m\u1ee5c ti\u00eau s\u1ef1 nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y bi\u1ebfn h\u1ed3 s\u01a1 th\u00e0nh m\u1ed9t &#8220;ti\u1ec3u blog&#8221; c\u00e1 nh\u00e2n.<\/li>\n<li><strong>N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c:<\/strong> Bumble cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng t\u1ea3i c\u00e1c c\u00e2u h\u1ecfi, kh\u1ea3o s\u00e1t nh\u1ecf (poll) hay c\u00e1c ho\u1ea1t \u0111\u1ed9ng g\u1ea7n \u0111\u00e2y, t\u1ea1o ra m\u1ed9t lu\u1ed3ng n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Stories tr\u00ean Instagram hay Facebook.<\/li>\n<li><strong>K\u1ebft n\u1ed1i d\u1ef1a tr\u00ean s\u1edf th\u00edch:<\/strong> C\u00e1c \u1ee9ng d\u1ee5ng m\u1edbi nh\u01b0 Hinge t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n s\u00e2u s\u1eafc h\u01a1n d\u1ef1a tr\u00ean c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi g\u1ee3i m\u1edf, thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o ngo\u1ea1i h\u00ecnh.<\/li>\n<\/ul>\n<p>S\u1ef1 giao thoa n\u00e0y t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh kinh doanh m\u1edbi, n\u01a1i gi\u00e1 tr\u1ecb kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf vi\u1ec7c mai m\u1ed1i th\u00e0nh c\u00f4ng m\u00e0 c\u00f2n \u1edf <strong>th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng d\u00e0nh cho \u1ee9ng d\u1ee5ng<\/strong> (engagement time), t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i truy\u1ec1n th\u1ed1ng.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1512941937669-90a1b58e7e9c?w=800&amp;q=80\" alt=\"Bi\u1ec3u \u0111\u1ed3 so s\u00e1nh th\u1eddi gian s\u1eed d\u1ee5ng trung b\u00ecnh h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng h\u1eb9n h\u00f2 h\u00e0ng \u0111\u1ea7u so v\u1edbi c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn\" \/><\/p>\n<h2>C\u00f4ng Ngh\u1ec7 \u0110\u1ee9ng Sau &#8220;\u00d4ng Mai B\u00e0 M\u1ed1i&#8221; T\u1ef7 \u0110\u00f4<\/h2>\n<p>Ng\u00e0nh c\u00f4ng nghi\u1ec7p h\u1eb9n h\u00f2 tr\u1ef1c tuy\u1ebfn to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u1ea1t doanh thu h\u00e0ng t\u1ef7 USD, v\u00e0 c\u00f4ng ngh\u1ec7 l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y.<\/p>\n<h3>1. Tr\u00ed Tu\u1ec7 Nh\u00e2n T\u1ea1o (AI) v\u00e0 Thu\u1eadt To\u00e1n Mai M\u1ed1i<\/h3>\n<p>AI \u0111ang tr\u1edf th\u00e0nh &#8220;b\u00e0 m\u1ed1i&#8221; quy\u1ec1n l\u1ef1c m\u1edbi. C\u00e1c c\u00f4ng ty l\u1edbn nh\u01b0 Match Group (s\u1edf h\u1eefu Tinder, Hinge) v\u00e0 Bumble \u0111ang \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a c\u00e1c c\u1eb7p \u0111\u00f4i \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t.<\/p>\n<ul>\n<li><strong>Ph\u00e2n t\u00edch h\u00ecnh \u1ea3nh v\u00e0 ng\u00f4n ng\u1eef:<\/strong> AI c\u00f3 th\u1ec3 ph\u00e2n t\u00edch h\u00e0ng ng\u00e0n \u0111i\u1ec3m d\u1eef li\u1ec7u t\u1eeb \u1ea3nh (nh\u1eadn di\u1ec7n n\u1ee5 c\u01b0\u1eddi, b\u1ed1i c\u1ea3nh) v\u00e0 n\u1ed9i dung v\u0103n b\u1ea3n \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 &#8220;gu&#8221; c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li><strong>D\u1ef1 \u0111o\u00e1n h\u00e0nh vi:<\/strong> Thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y d\u1ef1 \u0111o\u00e1n kh\u1ea3 n\u0103ng hai ng\u01b0\u1eddi s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eb7p g\u1ee1 ngo\u00e0i \u0111\u1eddi th\u1ef1c, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a th\u1ee9 t\u1ef1 xu\u1ea5t hi\u1ec7n h\u1ed3 s\u01a1.<\/li>\n<li><strong>T\u1ea1o h\u1ed3 s\u01a1 AI:<\/strong> M\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng \u0111ang th\u1eed nghi\u1ec7m t\u00ednh n\u0103ng t\u1ea1o h\u1ed3 s\u01a1 &#8220;\u1ea3o&#8221; d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 luy\u1ec7n t\u1eadp k\u1ef9 n\u0103ng tr\u00f2 chuy\u1ec7n, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 AI mai m\u1ed1i ho\u00e0n to\u00e0n m\u1edbi.<\/li>\n<\/ul>\n<h3>2. M\u00f4 H\u00ecnh Kinh Doanh &#8220;Freemium&#8221; v\u00e0 Th\u00e1ch Th\u1ee9c Kh\u1edfi Nghi\u1ec7p<\/h3>\n<p>H\u1ea7u h\u1ebft c\u00e1c \u1ee9ng d\u1ee5ng h\u1eb9n h\u00f2 \u0111\u1ec1u s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh <strong>Freemium<\/strong>, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed c\u00e1c t\u00ednh n\u0103ng c\u01a1 b\u1ea3n v\u00e0 t\u00ednh ph\u00ed cho c\u00e1c t\u00ednh n\u0103ng cao c\u1ea5p (nh\u01b0 xem ai \u0111\u00e3 &#8220;th\u00edch&#8221; m\u00ecnh, t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb h\u1ed3 s\u01a1).<\/p>\n<table>\n<thead>\n<tr>\n<th style=\"text-align: left\">\u1ee8ng D\u1ee5ng<\/th>\n<th style=\"text-align: left\">M\u00f4 H\u00ecnh Kinh Doanh Ch\u00ednh<\/th>\n<th style=\"text-align: left\">T\u00ednh N\u0103ng Cao C\u1ea5p Ti\u00eau Bi\u1ec3u<\/th>\n<th style=\"text-align: left\">Xu H\u01b0\u1edbng Th\u1ecb Tr\u01b0\u1eddng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left\"><strong>Tinder<\/strong><\/td>\n<td style=\"text-align: left\">Freemium (Qu\u1ea3ng c\u00e1o &amp; \u0110\u0103ng k\u00fd)<\/td>\n<td style=\"text-align: left\">Tinder Gold, Platinum (Xem ai th\u00edch b\u1ea1n, Super Like)<\/td>\n<td style=\"text-align: left\">T\u1eadp trung v\u00e0o s\u1ed1 l\u01b0\u1ee3ng, k\u1ebft n\u1ed1i nhanh<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left\"><strong>Bumble<\/strong><\/td>\n<td style=\"text-align: left\">Freemium (\u0110\u0103ng k\u00fd)<\/td>\n<td style=\"text-align: left\">Bumble Boost, Premium (Gia h\u1ea1n th\u1eddi gian tr\u00f2 chuy\u1ec7n, xem ai th\u00edch b\u1ea1n)<\/td>\n<td style=\"text-align: left\">T\u1eadp trung v\u00e0o ph\u1ee5 n\u1eef ch\u1ee7 \u0111\u1ed9ng, an to\u00e0n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left\"><strong>Hinge<\/strong><\/td>\n<td style=\"text-align: left\">Freemium (\u0110\u0103ng k\u00fd)<\/td>\n<td style=\"text-align: left\">Hinge Preferred (L\u1ecdc n\u00e2ng cao, g\u1eedi nhi\u1ec1u &#8220;Like&#8221; h\u01a1n)<\/td>\n<td style=\"text-align: left\">T\u1eadp trung v\u00e0o m\u1ed1i quan h\u1ec7 nghi\u00eam t\u00fac, &#8220;x\u00f3a \u1ee9ng d\u1ee5ng&#8221;<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left\"><strong>\u1ee8ng d\u1ee5ng ng\u00e1ch<\/strong><\/td>\n<td style=\"text-align: left\">\u0110\u0103ng k\u00fd ho\u1eb7c Ph\u00ed m\u1ed9t l\u1ea7n<\/td>\n<td style=\"text-align: left\">T\u00f9y bi\u1ebfn theo \u0111\u1ed1i t\u01b0\u1ee3ng (v\u00ed d\u1ee5: h\u1eb9n h\u00f2 ng\u01b0\u1eddi c\u00f3 h\u1ecdc v\u1ea5n cao)<\/td>\n<td style=\"text-align: left\">T\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>M\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m (VC) th\u01b0\u1eddng l\u01b0\u1ee1ng l\u1ef1 khi \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c \u1ee9ng d\u1ee5ng h\u1eb9n h\u00f2 m\u1edbi. L\u00fd do l\u00e0 v\u00ec <strong>hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi<\/strong> (network effect) c\u1ee7a c\u00e1c \u00f4ng l\u1edbn \u0111\u00e3 qu\u00e1 m\u1ea1nh, v\u00e0 m\u00f4 h\u00ecnh kinh doanh d\u1ec5 b\u1ecb sao ch\u00e9p. M\u1ed9t \u1ee9ng d\u1ee5ng m\u1edbi c\u1ea7n m\u1ed9t <strong>\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o<\/strong> (Unique Value Proposition &#8211; UVP) \u0111\u1ec3 ph\u00e1 v\u1ee1 th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h2>Xu H\u01b0\u1edbng T\u01b0\u01a1ng Lai: H\u1eb9n H\u00f2 C\u00f3 M\u1ee5c \u0110\u00edch v\u00e0 Minh B\u1ea1ch<\/h2>\n<p>Th\u1ebf h\u1ec7 Gen Z, l\u1edbn l\u00ean c\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i, \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch h\u1eb9n h\u00f2. H\u1ecd kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm t\u00ecnh y\u00eau m\u00e0 c\u00f2n t\u00ecm ki\u1ebfm s\u1ef1 <strong>t\u01b0\u01a1ng h\u1ee3p v\u1ec1 kh\u00e1t v\u1ecdng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng s\u1ed1ng<\/strong> \u2013 m\u1ed9t xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;dating for status&#8221; hay &#8220;dating for alignment&#8221;.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c startup t\u1eadp trung v\u00e0o:<\/p>\n<ol>\n<li><strong>H\u1eb9n h\u00f2 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i:<\/strong> C\u00e1c \u1ee9ng d\u1ee5ng t\u00edch h\u1ee3p c\u00e1c b\u00e0i ki\u1ec3m tra t\u00ednh c\u00e1ch, m\u1ee5c ti\u00eau t\u00e0i ch\u00ednh ho\u1eb7c \u0111\u1ecbnh h\u01b0\u1edbng s\u1ef1 nghi\u1ec7p \u0111\u1ec3 mai m\u1ed1i.<\/li>\n<li><strong>Minh b\u1ea1ch v\u00e0 ch\u00e2n th\u1eadt:<\/strong> Ch\u1ed1ng l\u1ea1i c\u00e1c h\u1ed3 s\u01a1 gi\u1ea3 m\u1ea1o (catfishing) b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 x\u00e1c minh danh t\u00ednh ti\u00ean ti\u1ebfn, c\u00f3 th\u1ec3 l\u00e0 c\u00f4ng ngh\u1ec7 chu\u1ed7i kh\u1ed1i (blockchain) ho\u1eb7c nh\u1eadn d\u1ea1ng khu\u00f4n m\u1eb7t.<\/li>\n<li><strong>K\u1ebft n\u1ed1i ngo\u1ea1i tuy\u1ebfn:<\/strong> C\u00e1c \u1ee9ng d\u1ee5ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng g\u1eb7p g\u1ee1 ngo\u00e0i \u0111\u1eddi th\u1ef1c nhanh ch\u00f3ng h\u01a1n, thay v\u00ec ch\u1ec9 gi\u1eef h\u1ecd l\u1ea1i tr\u00ean n\u1ec1n t\u1ea3ng.<\/li>\n<\/ol>\n<p><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1512941937669-90a1b58e7e9c?w=800&amp;q=80\" alt=\"Minh h\u1ecda v\u1ec1 m\u1ed9t c\u1eb7p \u0111\u00f4i \u0111ang s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AR \u0111\u1ec3 xem th\u00f4ng tin h\u1ed3 s\u01a1 c\u1ee7a nhau trong m\u1ed9t s\u1ef1 ki\u1ec7n x\u00e3 h\u1ed9i, th\u1ec3 hi\u1ec7n s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa online v\u00e0 offline\" \/><\/p>\n<p>T\u00f3m l\u1ea1i, \u1ee9ng d\u1ee5ng h\u1eb9n h\u00f2 \u0111\u00e3 v\u01b0\u1ee3t qua vai tr\u00f2 ban \u0111\u1ea7u c\u1ee7a ch\u00fang. Ch\u00fang l\u00e0 m\u1ed9t ph\u00f2ng th\u00ed nghi\u1ec7m x\u00e3 h\u1ed9i, n\u01a1i c\u00f4ng ngh\u1ec7 AI, m\u00f4 h\u00ecnh kinh doanh s\u00e1ng t\u1ea1o v\u00e0 c\u00e1c xu h\u01b0\u1edbng v\u0103n h\u00f3a m\u1edbi li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m v\u00e0 \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch ch\u00fang ta k\u1ebft n\u1ed1i v\u1edbi nhau.<\/p>","protected":false},"excerpt":{"rendered":"<p>Th\u1ebf gi\u1edbi h\u1eb9n h\u00f2 \u0111\u00e3 thay \u0111\u1ed5i m\u00e3i m\u00e3i. T\u1eeb nh\u1eefng bu\u1ed5i g\u1eb7p m\u1eb7t ng\u1eabu nhi\u00ean, \u0111\u1ecbnh m\u1ec7nh, gi\u1edd \u0111\u00e2y,<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/renewworld.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewworld.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewworld.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewworld.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/renewworld.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4"}],"version-history":[{"count":0,"href":"https:\/\/renewworld.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts\/4\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewworld.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewworld.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewworld.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}